In our last article, we talked a lot about why storytelling is so important to spice your content and upsell your products and services. Although this word has become somewhat abused lately, there are a lot of significant examples of how a solid narrative can make the difference, and change a standard, run-of-the-mill marketing strategy […]
Everybody is talking about applying “storytelling” to content marketing these days. Rapidly growing into just another buzzword used by wannabe marketing experts, however, the whole concept of storytelling is hard to grasp and even harder to master. So instead of making this potent word into a parody to showcase in resumes and cover letters just […]
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