SEO

There are many interesting tricks to drive more relevant traffic to your website. Note how I stressed the word “relevant” here since in 2019, driving traffic which is not relevant to your website is completely pointless. We’re not in 2014 anymore, so bringing thousands of visitors through black hat tricks (such as by using botnets) […]

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The SEO game is constantly changing, and the new rules in 2019 make no difference. Although with the advent of social media people lost their sleep and now spend a lot more time on Facebook than on Google, SEO is all but dead. Maybe SEO is not the king of online marketing anymore, but it’s […]

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Building a website is a daring feat and a work that may seem impossible at first glance. A top-quality website should be planned to attract a lot of customers and convince them into buying your product or services. In other words, it must be able to drive traffic, and convert as much as possible. However, […]

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Domain Authority (DA) is a score determined by Moz to estimate the ranking position of a website in search engines such as Google. Defined as a score between 1 and 100, it is a fundamental ranking metric since it can predict the relevancy of the website’s pages for a number of queries, and will directly […]

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The main purpose of any effective SEO strategy goes beyond just increasing a website’s ranking for a given amount of keywords. The ultimate goal of SEO is to increase website traffic – a detail that often gets overlooked. Tweaking every page just to grab one or two more spots in Google’s SERP is often nothing […]

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High quality content can boost your SEO efforts in a lot of ways, but it’s not so simple to come up with articles that your readers will find entertaining and educational enough. Most people will simply bounce away after reading the first few paragraphs (if not just the first sentence), so keeping them engaged all […]

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Content marketing is a central component of every digital marketing campaign and is able to generate an amazing amount of traffic with minimum costs. Implementing a robust content marketing strategy is an essential part of any modern advertising approach. Common mistakes No matter how high the ROI of a good content strategy may be, many […]

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It’s well known that great content is the key to rising up the search engine rankings. However, it’s all too easy to find yourself stuck in a rut once a certain number of content creation campaigns have elapsed, especially when things start to become repetitive and you begin to cover the same old topics over […]

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Many business and website owners don’t know how much of a difference just a few pages can make to their sites. Some people even refuse to believe this even when presented with detailed research that strongly backs up this theory. SEO and content marketing are far more objective than you might think, and there are […]

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All copywriters know that it is essential to understand how to write content on the web for Search Engine Optimization (SEO). However, what is equally essential is measuring the SEO effect of the content that you have published.  This article explains how Google Analytics is utilized in order to produce reports with the purpose of […]

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