We all know how often the travel industry changes. One year it can be booming and the next, airline ticket sales mysteriously decrease. We’ve also seen what a pandemic can do, cancelling thousands of travel plans and bringing many travel companies to the brink of extinction.
That’s why it’s more crucial than ever to have flawless, engaging content on your travel site that gets your audience drooling for their next chance to hop on a plane and visit another country. Great article writing can not only entertain, but also educate your audience about what’s going on in the world.
Fresh and interesting travel content will boost your website traffic and drive sales in a myriad of ways. With frequent indexing and seasonal sales patterns, you’ll be surprised to see just how quickly your website will benefit from the travel articles you routinely offer your readers.
Fresh Travel Articles = More Website Indexing
One of the most powerful ways to increase organic search traffic is to get your site indexed. And when you post new travel content often, your travel site will get indexed more regularly.
In a nutshell, search engines send out little “spiders” to crawl the web and send back information when there is new and updated information on your website.
So, consistent updates about travel restrictions, travel options, and global news would be an easy but effective way to stay relevant, even in a time when people may not be travelling as much.
To get your site indexed more frequently, share your travel content as often as you can. You can post articles, blogs, features, DIY, pretty much anything that will engage your reader and get them excited about traveling.
Offering regular discounts and sales can also be a part of your content calendar. Updates like these will help get your site indexed and lure in potential customers who are interested in travelling or are preparing to travel.
Your search engine rankings will naturally start to improve the longer you offer enticing content to read. Better search rankings also means that your audience can easily find you again when they search for your website.
The more access your customers have to you, the more sales and traffic you will get. And frequent indexing means customers will be able to open your website faster.
There is always lots of compelling news to share with your readers and a definite need from the public for intriguing travel articles.
More frequent indexing is also vital in a world as competitive as the travel industry. With so many other travel websites fighting for the same customers, it’s important to be memorable and accessible.
Fun Travel Content Can Entice Customers
Though shoppers may not be on the road all the time, their minds certainly are! It’s quite common for someone to browse and research their next travel destination for months, or even years before they pull the trigger and buy an airline ticket.
The research that goes into planning a vacation, weekend getaway, or other excursion should not go unnoticed. Travel websites must capitalize on providing correct and updated information in regards to accommodation, vehicle rental, and most importantly, safety rules and regulations, so that consumers feel safe and ready to make a purchase.
A shopper who is looking to travel soon will not only study and consider multiple routes, but also multiple sites to get the best deal. If your site continually pops up when they are doing research, then it will signal to them that you may be one of the best companies to buy from.
If your site hasn’t had an update since the year before, or even the month before, a shopper may go elsewhere.
Becoming an authority figure in the travel industry means your audience will trust your information and will more likely buy from you.
Think of it as putting your best face forward. If your audience knows you to be an industry leader, then you’re one step closer to earning their sale.
So, that means you have to be at the top of your game when it comes to your travel website content. Your home page or blog should be updated weekly, if not daily about exciting destinations, new ways to journey across the continent, and future ideas on family vacations.
Doing so will help your site’s visitors know that they can come to your site at any time and someone will be “manning the ship.”
Website visitors love travel articles especially during the seasons they cannot travel, since it gives them something to look forward to and learn about. If you can teach your readers about new countries, modes of travel, and cultural events, the more likely they’ll start to plan a trip and hopefully buy from your website.
Use the Seasons to Share Holiday Travel Content
When it comes to the holidays, there’s no getting around the need for travel. And you can use this to your advantage by creating holiday-themed travel articles.
It would make a huge difference in your organic search traffic if you produced crisp and lively content about holidays from different countries, travel advice, and even weather reports.
Making sure that your travel website offers comprehensive and extensive data on travel is just the tip of the iceberg. You also need to provide hot off the press features to keep your readers coming back for more, even when the holiday season comes to an end.
These types of articles support travelers in so many ways; it can be incredibly valuable for them to know this information before travelling and coerce them into coming back to your site, if and when they’re ready to purchase tickets, packages, or supplies.
The seasonal holidays are also a great way to boost your website traffic because people from all over the world tend to celebrate around the same time. This means that you can get even more website visitors who are researching and looking for travelling tips.
Original and unique travel articles can make a huge impact on your website traffic. When you’ve got great article writing combined with critical travel information, you can offer your audience something really special.
Your travel articles can give shoppers the chance to dream about new experiences and far away lands and entice them into booking that next vacation.
Frequent updates to your site also means more indexing for your site. And that’s huge for your organic search traffic.
Use your blog or website to offer new travel content on a regular basis and soon you’ll become the go-to hub for all your customer’s travelling needs!