There’s no doubt that the food market is a crowded one. Today’s restaurant goer or cafe connoisseur has dozens, if not hundreds of choices laid before them, all just a quick search away. So how exactly do you get noticed in a world of shortening attention spans in a saturated industry?
The quick answer? With top-notch articles and blogs for your website. Your content must have a purpose, be attention-grabbing, and cover engaging topics. The best blog posts can boost your search engine rankings, drive traffic to your website, create a hook to draw customers in, and give you the edge you need.
We’ll tell you what to do to create the right type of articles and the kind of topics you’ll need to cover in the food industry.
Keep an eye on the competition
We wouldn’t recommend writing content until you’ve scoped out the competition. Whether you’re operating a small, family-run deli, or a state-wide chain of restaurants, you need to find out what makes you different from the other options out there.
This will be the jumping-off point for all of your blogs. Maybe you’ve got a specialty dish on the menu that no-one else offers, or your years of experience in the industry have given you some fun stories you’d like to share with potential customers?
Whatever the topic, starting with what makes you different will pay dividends in boosting your visibility. Search engines like Google love new and original content, and the more you post, the more likely you are to appear at the top of search results in your area.
Have a goal
Once you’ve found out what makes you different, you need to think about a goal for your article writing. Is it to promote a new product launch or convert new customers? Are you giving out a favorite recipe to interest your audience?
It can be difficult to set the right goal sometimes, which is why you might want to take on professional article and blog writing services to help you. A top writer can help you define your goals and tailor content so it delivers the most impact on your audience.
Plus, search engines will rank websites higher if you’re able to provide useful content that visitors are engaging with through comments and social media shares. Planning out the purpose of a blog beforehand can ensure it gets as much interaction as possible.
Use keywords to boost your rankings
If you’re operating your food business in a large metropolitan area, chances are you’re going to have a lot of competition. So, to get noticed you’re going to need some attention-grabbing titles to climb those Google ranks.
One of the best ways to do this is with smart use of keywords. You’ll need to include words and phrases that your customers are likely to search for, with this being especially important for increasing your rankings in local searches. For example, ‘XYZ near me’ is one of the most popular searches when it comes to the food business. So make sure you’ve got articles that include your location details such as town, district, and county. You can even add specific street details and directions to help people narrow down their search even more.
Other good keywords to target in your articles include menu items, types of cuisine, and special offers. Remember, you’re trying to help answer your customer’s queries, so the more targeted your content is, the more likely you are to appear higher up in a search.
What topics should you cover?
This is really up to you, but the broader the range of topics, the wider the net you’ll be able to cast to catch more potential customers. Some ideas to get you started include:
- A new menu item – This is a great way to get a little free publicity without coming off as too salesy. Your current customers and subscribers will be interested in a new launch, and there’s a chance you could pick up new business from customers that are drawn in by that type of dish
- Profile an employee – If one of your staff has been commended for excellent customer service, why not shout it out and tell the world about it?
- Publish recipes – We’re not saying you have to give away all of your trade secrets, but posting a few recipes every now and again will show search engines you’re making valuable and engaging content
- The history of one of your dishes – Maybe your top dish is an old family recipe? Or you run a cafe that uses a unique selection of coffee beans? Whatever the topic, you can write an interesting piece on its history. Not only can it help boost your search engine rank, but there’s also every chance people will want to come by and try it
- Write about current food trends – What’s hot right now in your particular niche? Is there a food trend that’s getting lots of attention at the moment? Then write about it with your own personal take
- Move outside of food – There’s nothing stopping you from covering topics outside of food too. Don’t be afraid to blog about industry developments that might be of interest to your customers
Final thoughts and hiring a professional
When writing content for your food website it’s always important to keep things personal to your business, while engaging and providing value to your customers. If you don’t have any experience in blog writing, you might want to go down the route of hiring a blog post writing service. A professional can help you organize your thoughts, pick the best topics for your business, and write content that really tells the story of your business. They’ll also have expert knowledge of the industry and be able to take your website to the next level.