Content

Marketers salivate over quality data. It helps determine a website’s target demographic, highlight sales and engagement trends, and provides valuable insight into methods that can attract more customers in the target group. But there is a catch. Most websites recognize that keyword-intensive content is crucial to search engine optimization. In fact, it is part of […]

Read More

The year is 2020. It’s time to face the music: the most potent way to attract people to your business is through web-based marketing. Even then, the usual way that customers or readers find your website in the first place is through search engine queries (most notably, of course, Google). Given Google’s various updates in […]

Read More

Every year presents new challenges and new opportunities for content creators on the Internet. Quality writing is quality writing, but you want to make sure to use all of the available tools to increase audience engagement and encourage your users to continue to use your product or services. With the advent of Google’s new BERT […]

Read More

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

Read More

High quality content can boost your SEO efforts in a lot of ways, but it’s not so simple to come up with articles that your readers will find entertaining and educational enough. Most people will simply bounce away after reading the first few paragraphs (if not just the first sentence), so keeping them engaged all […]

Read More

You need the highest-quality possible content to rank your website, increase conversions, and rank your digital marketing strategy. Let’s have a look at the most important “dos and don’ts” of content writing in 2018. Do – Quality is paramount Nothing is more important than posting content that is catchy, interesting and valuable. Things like over-optimization, […]

Read More

Content marketing is a central component of every digital marketing campaign and is able to generate an amazing amount of traffic with minimum costs. Implementing a robust content marketing strategy is an essential part of any modern advertising approach. Common mistakes No matter how high the ROI of a good content strategy may be, many […]

Read More

It’s well known that great content is the key to rising up the search engine rankings. However, it’s all too easy to find yourself stuck in a rut once a certain number of content creation campaigns have elapsed, especially when things start to become repetitive and you begin to cover the same old topics over […]

Read More

A fairly successful blog that has been live for about three years will most likely have about 250 posts and have shared content onto their social media account thousands of times. People work hard on the content of their blog posts, and it sure seems like a total waste to disregard it after it has […]

Read More

The lasting benefits and long-term value of having a solid content marketing strategy cannot be stressed enough.  However, if you do not have the right content, link building will most likely cease if online marketing strategies are not continued. This means that you need to be able to fuel your online marketing, generating time, effort, […]

Read More