Content

A website needs to have top-quality content in order to stand a chance in today’s market. If you own or operate a travel-related company, one of the best ways to see an immediate rise in website traffic and customer leads is to create informative and interesting travel content. So how do you capture the imagination […]

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Take a deep dive into the top Google search trends of 2019 and you will no doubt notice a pattern. Many of the searches that people around the world typed into their search bar had to do with travel. Sports events like the Super Bowl and the World Cup are popular, and many of those […]

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Marketers salivate over quality data. It helps determine a website’s target demographic, highlight sales and engagement trends, and provides valuable insight into methods that can attract more customers in the target group. But there is a catch. Most websites recognize that keyword-intensive content is crucial to search engine optimization. In fact, it is part of […]

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The year is 2020. It’s time to face the music: the most potent way to attract people to your business is through web-based marketing. Even then, the usual way that customers or readers find your website in the first place is through search engine queries (most notably, of course, Google). Given Google’s various updates in […]

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So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

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Every year presents new challenges and new opportunities for content creators on the Internet. Quality writing is quality writing, but you want to make sure to use all of the available tools to increase audience engagement and encourage your users to continue to use your product or services. With the advent of Google’s new BERT […]

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In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

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High quality content can boost your SEO efforts in a lot of ways, but it’s not so simple to come up with articles that your readers will find entertaining and educational enough. Most people will simply bounce away after reading the first few paragraphs (if not just the first sentence), so keeping them engaged all […]

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You need the highest-quality possible content to rank your website, increase conversions, and rank your digital marketing strategy. Let’s have a look at the most important “dos and don’ts” of content writing in 2018. Do – Quality is paramount Nothing is more important than posting content that is catchy, interesting and valuable. Things like over-optimization, […]

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Content marketing is a central component of every digital marketing campaign and is able to generate an amazing amount of traffic with minimum costs. Implementing a robust content marketing strategy is an essential part of any modern advertising approach. Common mistakes No matter how high the ROI of a good content strategy may be, many […]

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