You’d be forgiven for thinking that the real estate industry should focus mainly on physical properties. But the truth of the matter is that, in the modern world, real estate transactions are going digital. That’s especially true in the wake of the global coronavirus pandemic. What does that mean for your real estate business? It means you need to focus more on capturing the market where consumers are: the internet. The best way to do that is to use high-quality content writing.
Below, we’ll go over some of the best ways that content writing can improve your website, grow your business, and lead to increased revenue. Humans are naturally story-driven people, and we’re captivated by words. If you use that to your advantage, you can create web pages that draw in potential buyers and investors.
Opportunities for Good Content Writing
Get creative with your website content. Yes, real estate articles are a great way to get your information across. However, there are plenty of opportunities to incorporate well-written content onto your webpage. Some examples of real estate writing that draw in customers include:
- blog posts (such as homeownership tips, reasons to hire a real estate agent, etc.)
- home descriptions
- real estate agent bios
- location pages (for example, information on the neighborhoods or cities in which you have real estate for sale)
Use your website to explore topics that might be keywords in users’ search engine queries. You might want to create content centered around mortgage guides, housing market analysis, or a host of other highly searched terms.
Making Your Content Stand Out
Here’s the biggest issue, though: quality. With the tools available online, often for free, anyone can create a website and scatter it with searchable keywords. Yet, given that the modern day consumer has grown up with the internet, we are used to seeing content designed solely for search engines like Google. What do we do when we come across sub-par content like this? We click away, and you lose your potential customer.
Good real estate writing should not only focus on including proper keyword terms to move up in the Search Engine Results Page (SERP) rankings. It should also be written with the following factors in mind:
- Readability: make the language “flow” by varying your sentence length and using vocabulary at about an eighth grade reading level.
- Structure: break up the paragraphs with white space and bullet points and headers for quick browsing and page navigation.
- Accuracy: if you are writing real estate articles, make sure you answer the question the article is about, and that your sources are accurate.
When Creating Content Is Too Time-Consuming
You are most likely busy running your real estate business. Entrepreneurship like that requires significant time and energy, but so does writing. What are you to do? The best solution is to look for high-quality content writers who can craft real estate articles, blog posts, and other website content for you while you focus on building and growing your company.
Many business owners attempt to create their own content and quickly learn why content writing has become something of a specialized niche. It’s not difficult to write content at a fast pace; it’s also not supremely difficult to craft well-written work. Doing both of those things at the same time, however, can prove an elusive skill.
By entrusting your real estate content to professional writers who work for a reasonable price, you save yourself the headaches that can come with content writing. There’s nothing worse than spending time writing content only to have a high bounce rate of users clicking away from your site due to poor quality. With professional writing services, you can trust the health of your online business presence to the pros!