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Domain Authority (DA) is a score determined by Moz to estimate the ranking position of a website in search engines such as Google. Defined as a score between 1 and 100, it is a fundamental ranking metric since it can predict the relevancy of the website’s pages for a number of queries, and will directly […]

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The main purpose of any effective SEO strategy goes beyond just increasing a website’s ranking for a given amount of keywords. The ultimate goal of SEO is to increase website traffic – a detail that often gets overlooked. Tweaking every page just to grab one or two more spots in Google’s SERP is often nothing […]

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High quality content can boost your SEO efforts in a lot of ways, but it’s not so simple to come up with articles that your readers will find entertaining and educational enough. Most people will simply bounce away after reading the first few paragraphs (if not just the first sentence), so keeping them engaged all […]

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Content marketing is a central component of every digital marketing campaign and is able to generate an amazing amount of traffic with minimum costs. Implementing a robust content marketing strategy is an essential part of any modern advertising approach. Common mistakes No matter how high the ROI of a good content strategy may be, many […]

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It’s well known that great content is the key to rising up the search engine rankings. However, it’s all too easy to find yourself stuck in a rut once a certain number of content creation campaigns have elapsed, especially when things start to become repetitive and you begin to cover the same old topics over […]

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Many business and website owners don’t know how much of a difference just a few pages can make to their sites. Some people even refuse to believe this even when presented with detailed research that strongly backs up this theory. SEO and content marketing are far more objective than you might think, and there are […]

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All copywriters know that it is essential to understand how to write content on the web for Search Engine Optimization (SEO). However, what is equally essential is measuring the SEO effect of the content that you have published.  This article explains how Google Analytics is utilized in order to produce reports with the purpose of […]

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How Long Should a Blog Post Be? When it comes to blog posts, is there such a thing as an ideal length or publishing frequency? A perfect blog post is a unicorn – it sounds great, but it is non-existent. The success of a blog post utterly depends on its quality, which largely hinges upon […]

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The lasting benefits and long-term value of having a solid content marketing strategy cannot be stressed enough.  However, if you do not have the right content, link building will most likely cease if online marketing strategies are not continued. This means that you need to be able to fuel your online marketing, generating time, effort, […]

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You’re probably already using the best SEO techniques to improve your website design, create keyword-rich content, build high-quality links, and ultimately raise your ranking on search engines. But do you know that you can also use images to increase your visibility online? That’s right! Ranking high on Google Image Search results pages might not be […]

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