Long-form content is often overlooked these days when most marketers prefer to focus on concise and visually engaging content. However, especially SEO-wise, long-form content has undeniable value. Short, straightforward texts that catch readers’ attention are also an essential part of a good content strategy. Therefore, to make the best of both worlds, marketers should combine […]
Anyone who knows at least a little bit about digital marketing is aware of the importance of SEO (Search Engine Optimization). Web content that’s not SEO optimized can’t be easily found by users, which ultimately translates into low traffic and low profits. Not surprisingly, the demand for high-quality SEO-optimized content is constantly rising. No matter […]
So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]
It’s well known that great content is the key to rising up the search engine rankings. However, it’s all too easy to find yourself stuck in a rut once a certain number of content creation campaigns have elapsed, especially when things start to become repetitive and you begin to cover the same old topics over […]
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