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google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

Why Storytelling Really Matters In Content Marketing

Everybody is talking about applying “storytelling” to content marketing these days. Rapidly growing into just another buzzword used by wannabe marketing experts, however, the whole concept of storytelling is hard to grasp and even harder to master. So instead of making this potent word into a parody to showcase in resumes and cover letters just […]

Recent Posts

marketers data

Creating Data-Driven Content

Marketers salivate over quality data. It helps determine a website’s target demographic, highlight sales and engagement trends, and provides valuable insight into methods that can attract more customers in the target group. But there is a catch. Most websites recognize that keyword-intensive content is crucial to search engine optimization. In fact, it is part of […]

email marketing 2020

How to Improve Your Email Marketing Instantly

Nobody likes receiving spam emails about irrelevant products or events. We live in an age that is drowning in content that vies for our attention practically every second of every day. And yet online marketers know that sending emails to potential customers, bloggers, and related companies is an effective way to gain traction through building […]

blog for website

Are Keywords Still Important When Writing an SEO Article?

In the past, SEO writers had one concept drilled into their brains when writing new content: make sure you include quality keywords regularly throughout the article. Though times have changed and Google has updated its search engine algorithms, this still remains true. Keywords are crucial to developing content that attracts both users and search engines […]

seo company

Most Important Things You Need to Check Before Hiring an SEO Company

As a member of the 21st century, you know that search engine optimization is crucial for the success of your business. You need to draw in those clicks and page visits to stand a chance in a world dominated by huge corporations like Amazon. Hiring an SEO company to boost your numbers and ensure that […]

woman writer

HOW TO DETERMINE THE BEST SEO CONTENT WRITERS

The year is 2020. It’s time to face the music: the most potent way to attract people to your business is through web-based marketing. Even then, the usual way that customers or readers find your website in the first place is through search engine queries (most notably, of course, Google). Given Google’s various updates in […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

writing content 2020

How to Improve Your Online Content in 2020: 3 Simple Tips

Every year presents new challenges and new opportunities for content creators on the Internet. Quality writing is quality writing, but you want to make sure to use all of the available tools to increase audience engagement and encourage your users to continue to use your product or services. With the advent of Google’s new BERT […]

google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

The Stories that changed the world of marketing

In our last article, we talked a lot about why storytelling is so important to spice your content and upsell your products and services. Although this word has become somewhat abused lately, there are a lot of significant examples of how a solid narrative can make the difference, and change a standard, run-of-the-mill marketing strategy […]

Why Storytelling Really Matters In Content Marketing

Everybody is talking about applying “storytelling” to content marketing these days. Rapidly growing into just another buzzword used by wannabe marketing experts, however, the whole concept of storytelling is hard to grasp and even harder to master. So instead of making this potent word into a parody to showcase in resumes and cover letters just […]