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google bert algorithm


In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

travel articles

Boosting Your Traffic with Travel Content

Take a deep dive into the top Google search trends of 2019 and you will no doubt notice a pattern. Many of the searches that people around the world typed into their search bar had to do with travel. Sports events like the Super Bowl and the World Cup are popular, and many of those […]



So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

Recent Posts

content for restaurant

How to Get Your Restaurant on Google’s Front Page

There is some important information that you need to hear as a business owner, but you might want to brace yourself. Ready? Here it is: according to information gathered by HubSpot, around 75% of Google users never scroll past the first page. If that doesn’t send shivers up your spine, you might not fully grasp […]

travel content

3 Crucial Tips for Good Travel Content

If you run a resort, hotel, tourist attraction, travel agency, or any kind of business associated with the travel and hospitality industries, you cannot afford to overlook the importance of high-quality content for your website. We are well into the era of digital marketing, with advertising via websites, social media apps, and paid ad campaigns […]

content for restaurants

Good Ideas for Your Restaurant’s Website

Good website content can help a business stand out from the crowd. Even better, it can help smaller companies and even family-owned organizations carve out their own space among some of the bigger, more lucrative corporations. Gone are the days in which small-town mom-and-pop stores could thrive on the local economy. We live now in […]

restaurant content

Online Content and the Food Industry

At first blush, food and the internet seem like two items that could not be more different. Yet, as usual, a peek beneath the surface finds that opposites attract. In fact, having an online presence is absolutely crucial for restaurants and other food industry insiders in the modern era. A report by Campaign Monitor reveals […]

travel content

Travel Content Ideas That Will Attract New Customers

Content is the bread and butter of any good digital marketing strategy. Gone are the days in which you could throw keyword-filled pages at Google in the hopes of “gaming the system” and boosting your rankings on search engine results pages. With the advent of Google’s BERT algorithm update and other machine learning AIs used […]

casino content

Qualities of the Best Gambling and Casino Content

One of the services offered by professional writers is the creation of top-notch gambling and casino content. The best content writers are brought in from across the globe, speak several languages, and are trained in the best practices of web writing. That means the gambling content you get is always high-quality. Let’s go over some […]

gambling and casino content

The Difference a Professional Gambling Content Writer Can Make

You’re the owner of an online gambling business or casino, and you want to generate more traffic to your website. After all, garnering more attention on the internet often equates to garnering more paying customers. But the problem is that writing compelling gambling copy is not easy. It’s not something that is necessarily included in […]

casino content

Tips for the Best Gambling and Casino Articles

Gambling is on the rise, and has been for some time. According to the most recent data from, the worldwide gambling intake is set to eclipse half a trillion dollars. That’s a crazy amount of money, and no doubt you and your gambling business want to get hold of as big of a piece […]

casino articles

Creating Great Content for Your Gambling or Casino Business

The worldwide market for gambling, from Texas Hold ‘Em poker tournaments to slot machines, is saturated. That means businesses can only stand out from the crowd and compete with the big industry names by having amazing casino and gambling content on their websites. In a world driven by internet commerce (especially with the flourishing of […]

locksmith content

What Professional Locksmith Content Writers Can Do for You

If you’re a business owner, you know that companies live and die by their ability to attract new customers. Given that more than 3.5 billion searches are performed on Google every day (according to analytics compiled by Oberlo), drawing in new clientele largely means increasing the visibility of your website. Locksmith services are no exception. […]