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Boosting Your Traffic with Travel Content

Take a deep dive into the top Google search trends of 2019 and you will no doubt notice a pattern. Many of the searches that people around the world typed into their search bar had to do with travel. Sports events like the Super Bowl and the World Cup are popular, and many of those […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

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woman writer

HOW TO DETERMINE THE BEST SEO CONTENT WRITERS

The year is 2020. It’s time to face the music: the most potent way to attract people to your business is through web-based marketing. Even then, the usual way that customers or readers find your website in the first place is through search engine queries (most notably, of course, Google). Given Google’s various updates in […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

writing content 2020

How to Improve Your Online Content in 2020: 3 Simple Tips

Every year presents new challenges and new opportunities for content creators on the Internet. Quality writing is quality writing, but you want to make sure to use all of the available tools to increase audience engagement and encourage your users to continue to use your product or services. With the advent of Google’s new BERT […]

google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

The Stories that changed the world of marketing

In our last article, we talked a lot about why storytelling is so important to spice your content and upsell your products and services. Although this word has become somewhat abused lately, there are a lot of significant examples of how a solid narrative can make the difference, and change a standard, run-of-the-mill marketing strategy […]

Why Storytelling Really Matters In Content Marketing

Everybody is talking about applying “storytelling” to content marketing these days. Rapidly growing into just another buzzword used by wannabe marketing experts, however, the whole concept of storytelling is hard to grasp and even harder to master. So instead of making this potent word into a parody to showcase in resumes and cover letters just […]

How To Meet Your Brand’s Goals With a Killer Content Strategy

Writing good content is hard enough, but what’s the point of hosting the best articles in the world if you have no content strategy to reach your audience? There are so many ways to grab your readers’ attention and so many different types of content. The first thing you need to do to plan an […]

5 Smart tactics to drive traffic to your site in 2019

There are many interesting tricks to drive more relevant traffic to your website. Note how I stressed the word “relevant” here since in 2019, driving traffic which is not relevant to your website is completely pointless. We’re not in 2014 anymore, so bringing thousands of visitors through black hat tricks (such as by using botnets) […]

4 SEO Best Practices to Follow in 2019

The SEO game is constantly changing, and the new rules in 2019 make no difference. Although with the advent of social media people lost their sleep and now spend a lot more time on Facebook than on Google, SEO is all but dead. Maybe SEO is not the king of online marketing anymore, but it’s […]

4 mistakes to avoid when building a top-quality website

Building a website is a daring feat and a work that may seem impossible at first glance. A top-quality website should be planned to attract a lot of customers and convince them into buying your product or services. In other words, it must be able to drive traffic, and convert as much as possible. However, […]