If you run a resort, hotel, tourist attraction, travel agency, or any kind of business associated with the travel and hospitality industries, you cannot afford to overlook the importance of high-quality content for your website. We are well into the era of digital marketing, with advertising via websites, social media apps, and paid ad campaigns on platforms like Twitter and Facebook steadily replacing more traditional marketing techniques.
But you don’t want just any old content to take up space on your website. You need informative, entertaining, well-written, and just plain interesting resort and travel articles. With that in mind, here are a few crucial tips for creating travel articles that are truly remarkable and drive more business your way.
Make Your Content Mobile-Accessible
According to Martech Zone, around 85% of all travelers book their trips via mobile device. That means you need to make your website mobile-friendly. Not only that, but the content you put on your website needs to be created with mobile users in mind. How do you write for mobile users? There are several standard practices that can make your resort content shine.
- provide the most necessary information at the top of the article (this minimizes scrolling)
- use bullet points or numbers to highlight important information
- break up paragraphs with plenty of white space
We humans are driven by stories. We connect most deeply to narratives rather than facts or statistics. At the start of your resort content or travel article, create the base of a story. As an example, look at how we opened up this very post:
- “If you run a resort, hotel… you cannot afford to overlook…”
Even though this post is dedicated to tips and could easily consist of numbers, stats, and other raw data, the best way to engage readers is to tell a story. We hook you in by implying a one-sentence story about your daily job, your marketing struggles, and the solution that content can bring.
Of course, as a resort business, you have ample room for compelling stories. Perhaps have a guest blogger stay at your resort and write about their experience. Or, you could tell the story of local attractions, legends, urban myths, or anything else related to the travel industry.
Include Calls to Action
A call to action (CTA) is marketing terminology for telling the reader what to do. There are two kinds of CTAs, and both are necessary in a successful content post:
- soft CTAs: rather than commanding the reader to take a certain action, these CTAs suggest a problem the reader faces and then immediately provide ways that you solve that problem.
- : “At other resorts, you have to compete with everyone else for pool space. When you book with us, you get your own infinity pool for your own bungalow!”
- hard CTAs: these ones should be included at the beginning and end of your content. They tell the reader exactly what you want them to do.
- : “If you want to book the best vacation of your life, call us now at XXX-XXX-XXXX!”
Writing good travel content can be a difficult task, but it is necessary if you want to truly own your market. Your best option is to get cost-effective, high-quality writing from professional copywriters with experience in the travel industry. Pay them for your expertise and see the return on investment (ROI) soar!