Whether you’re a restaurateur, cafe owner, food blogger, or one-man fast-food delivery service, you should never underestimate the importance of regularly posting fresh content to your website. In fact, we’d go so far as to say it’s an absolutely critical aspect of any food business.
Writing content and having new articles published can ensure you leapfrog your way up Google’s rankings and stand out from your competitors. Today we walk you through why article writing is important, and why it might be worth engaging a blog post writing service to help you out.
It’s all about Google
The truth is, Google loves new content. When its search engine algorithms get to work, they’re trying to find the most relevant, entertaining, and most importantly, useful content available. So when someone is searching for restaurants or cafes in their local area, Google is looking for that little something extra to give you priority on page one of the search results.
Article writing remains one of the best ways to do this. With some good quality blogs and content on your website you’ll be able to:
- Improve site ranking
- Encourage visitors to return to see more content
- Give your website more authority with search engines
- Give your customers something to share on social media
- Increase the number of daily hits
Remember, search engine algorithms are constantly changing, but it’s always important to keep your content natural, useful, and targeted at your key demographics.
Articles and blogs are vital to increasing your local search ranking
Any food business is going to want to target those in its local area, or people visiting the area looking for a great place to go. Before writing content for your website, take a look at the competition. What do you see? The vast majority of restaurant and cafe websites are fairly basic, with a menu section, contact details, and maybe a simple ‘about us’ page.
If you start to publish regular blogs, you’re immediately going to differentiate yourself from the same old stuff you see at your competitors. You can use it as an opportunity to talk up new menu launches, tell the story of your restaurant journey, inform your customers about developments in the industry, and even general information about the area you operate in.
Try not to be too salesy with your content, though, make sure that the majority of your articles are offering something useful or for general entertainment. Making them personal to you and the story of your business is the best way to go. Then you can slowly work in more specific promotions over time.
The more articles you have, the quicker your site will be indexed by search engines and the higher you’ll rank.
Pick the perfect keywords
A big part of successful blog and article writing is following the best search engine optimization (SEO) tips and getting the most relevant keywords into each piece of content. Getting your local keywords in is even more useful for the food industry.
Mentioning your location can include the city, town, district, county, and even state where you operate. This all depends on how wide you want your reach to be, so when someone searches for ‘Italian restaurants in My Town’ for example, you’ll be more likely to appear.
However, longtail keywords like ‘Italian restaurants’ or ‘cafes in XYZ’ might be too broad, especially if there’s a lot of competition in the area. You should branch out into more specific menu items and dishes too. Maybe you’re known for your amazing risotto, so why not write an article about it? Add it in as a keyword and include your location, and you’ll be even more likely to be found.
Adding driving directions to your establishment will help you out with anyone using ‘near me’ in a search engine. Perhaps consider putting this as an addition at the end of your articles as well as on your contact page. Keywords like ‘south on ABC street’ and ‘left on XYZ road’ will really help you stand out.
Always remember to try and keep things as relevant and interesting as possible. If you stuff too many of the same keywords in you might end up being penalized by search engines.
Try to answer your customer’s questions
Sometimes known as pyramid writing, a good article will often pose a question, then quickly answer it in the first paragraph before expanding on the detail as it continues. What have customers commented on or queried about your restaurant in the past? Try to answer their questions via a blog and boost your rankings as well as keep the customers happy.
Should you hire a professional?
Opting for professional article and blog writing services is of course a personal decision, but there can be a lot of advantages. Some of which include:
- It saves time – As a business owner you might simply be too busy to dedicate the time needed for quality content
- Professionals know the right keywords – A good food writer will know what keywords are hot in the industry right now, and you can rest easy knowing a professional will place them naturally
- A writer can research the competition – A high-quality professional can take a look at what other local restaurants and cafes are up to in your area and tailor an article to put you head and shoulders above the rest
- Your own writing skills might not be up to scratch – Put simply, a lot of people just don’t have confidence in their own writing abilities. Hiring an experienced blogger will make sure your business comes off looking good and maintains your business’ online personality
Whichever path you choose, always try to produce food articles that are engaging, that tell your personal story, and are designed to convert your casual visitors into lifelong customers.