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UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

Why Storytelling Really Matters In Content Marketing

Everybody is talking about applying “storytelling” to content marketing these days. Rapidly growing into just another buzzword used by wannabe marketing experts, however, the whole concept of storytelling is hard to grasp and even harder to master. So instead of making this potent word into a parody to showcase in resumes and cover letters just […]

Kitesurfing: More Than an Extreme Sports

Kitesurfing Benefits for Business You may be surprised to meet individuals who are on their stable businesses in a kitesurfing school. This sport is not only for the hippie nomad but for people with the usual grind in their daily lives in businesses. How can you benefit from kitesurfing? First, it improves mental health. With […]

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Kitesurfing: More Than an Extreme Sports

Kitesurfing Benefits for Business You may be surprised to meet individuals who are on their stable businesses in a kitesurfing school. This sport is not only for the hippie nomad but for people with the usual grind in their daily lives in businesses. How can you benefit from kitesurfing? First, it improves mental health. With […]

What is an Authority Site?

There seems to be a constellation of terms when it comes to succeeding online or harnessing web’s power for your business. A term, rather novelty to most people is “authority site”. What is this? And why should we care to know about this type of site? A site that is characterized of its high quality […]

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Why Content is Important to Google

Millions of blogs are published today, with more added every single day. The internet may have open doors to reach more customers and clients, but it also sprouts more and more competitions. Today, we compete globally. Google has evolved itself cleaning up the web space with sites and contents not worth of your time. Google […]