Blue Pen Articles Blog

Popular

travel articles

Boosting Your Traffic with Travel Content

Take a deep dive into the top Google search trends of 2019 and you will no doubt notice a pattern. Many of the searches that people around the world typed into their search bar had to do with travel. Sports events like the Super Bowl and the World Cup are popular, and many of those […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

Recent Posts

4 mistakes to avoid when building a top-quality website

Building a website is a daring feat and a work that may seem impossible at first glance. A top-quality website should be planned to attract a lot of customers and convince them into buying your product or services. In other words, it must be able to drive traffic, and convert as much as possible. However, […]

4 Surprisingly Tricks to improve your Domain Authority

Domain Authority (DA) is a score determined by Moz to estimate the ranking position of a website in search engines such as Google. Defined as a score between 1 and 100, it is a fundamental ranking metric since it can predict the relevancy of the website’s pages for a number of queries, and will directly […]

How to Improve your SEO with Email Marketing

The main purpose of any effective SEO strategy goes beyond just increasing a website’s ranking for a given amount of keywords. The ultimate goal of SEO is to increase website traffic – a detail that often gets overlooked. Tweaking every page just to grab one or two more spots in Google’s SERP is often nothing […]

6 Tips to Write Winning Subject Lines in Your Emails

Writing a winning email campaign is all but simple. Most emails just end in the trash folder without even being opened because people simply don’t care about the vast majority of them. We’re constantly bombarded by ads, to the point that we eventually don’t even see them anymore. So what can you do to reach […]

4 Content Writing Tips to maximize your SEO efforts

High quality content can boost your SEO efforts in a lot of ways, but it’s not so simple to come up with articles that your readers will find entertaining and educational enough. Most people will simply bounce away after reading the first few paragraphs (if not just the first sentence), so keeping them engaged all […]

What’s the difference between a Landing Page and a Web Page?

If you own website, every now and then you may have heard your marketing specialist complaining about the lack of optimization of your web pages. “The best way to increase your conversions is to build a landing page” – doesn’t that sound familiar?  If you already spent so much on your website and had so […]

7 Dos and Dont’s of Content Writing

You need the highest-quality possible content to rank your website, increase conversions, and rank your digital marketing strategy. Let’s have a look at the most important “dos and don’ts” of content writing in 2018. Do – Quality is paramount Nothing is more important than posting content that is catchy, interesting and valuable. Things like over-optimization, […]

Why Digital Brands Should Embrace Content Marketing

Content marketing is a central component of every digital marketing campaign and is able to generate an amazing amount of traffic with minimum costs. Implementing a robust content marketing strategy is an essential part of any modern advertising approach. Common mistakes No matter how high the ROI of a good content strategy may be, many […]

Boost your content today

It’s well known that great content is the key to rising up the search engine rankings. However, it’s all too easy to find yourself stuck in a rut once a certain number of content creation campaigns have elapsed, especially when things start to become repetitive and you begin to cover the same old topics over […]

How a few extra pages can deliver the rankings you need

Many business and website owners don’t know how much of a difference just a few pages can make to their sites. Some people even refuse to believe this even when presented with detailed research that strongly backs up this theory. SEO and content marketing are far more objective than you might think, and there are […]