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Boosting Your Traffic with Travel Content

Take a deep dive into the top Google search trends of 2019 and you will no doubt notice a pattern. Many of the searches that people around the world typed into their search bar had to do with travel. Sports events like the Super Bowl and the World Cup are popular, and many of those […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

Recent Posts

Sure-fire Ways to Measure SEO Success: Tips for Copywriters

All copywriters know that it is essential to understand how to write content on the web for Search Engine Optimization (SEO). However, what is equally essential is measuring the SEO effect of the content that you have published.  This article explains how Google Analytics is utilized in order to produce reports with the purpose of […]

Increasing Reach by Re-Sharing: Practical Tips to Recycle, Renew, and Refresh Content

A fairly successful blog that has been live for about three years will most likely have about 250 posts and have shared content onto their social media account thousands of times. People work hard on the content of their blog posts, and it sure seems like a total waste to disregard it after it has […]

6 Totally Doable Ways to Have a Top-Notch Email Response Rate

Creating emails that get significant replies is a challenge for any brand.  Nobody responds to insincere emails with subject lines that are designed as click-baits but do not mean a thing. These types of emails usually go the Junk or Spam folders. How do you send email messages that readers respond to? Marketers are trapped […]

Blog Posts: How long should they be and how often should they be published?

How Long Should a Blog Post Be? When it comes to blog posts, is there such a thing as an ideal length or publishing frequency? A perfect blog post is a unicorn – it sounds great, but it is non-existent. The success of a blog post utterly depends on its quality, which largely hinges upon […]

Generating Content that Makes More Links Even After Promotion Has Stopped

The lasting benefits and long-term value of having a solid content marketing strategy cannot be stressed enough.  However, if you do not have the right content, link building will most likely cease if online marketing strategies are not continued. This means that you need to be able to fuel your online marketing, generating time, effort, […]

Blue Pen Articles Wins 2 Major Content Management Software Awards from FinancesOnline

Blue Pen Articles was recently granted with two major recognitions from one of the leading B2B software review platforms, FinancesOnline.com. Our writing service and content tool for businesses and organizations won the 2017 Great User Experience and Rising Star Awards for bringing great value to companies in need of professionally written copies and articles to […]

6 Foolproof Strategies to Generate Responses to Your Emails

If you’re tired and frustrated about not getting responses to your emails, it’s time to make some major changes. These tips are quite simple, you’ll be surprised. And once you understand the concept of why it works, you’ll ask yourself why you haven’t done these before. Contrary to what most email marketers believe, outrightly asking […]

Small Digital Publishers: Grow Your Business While Saving Time and Money

Starting a digital publishing is rewarding, particularly if you’re passionate about content writing, advertising and marketing. Unfortunately, starting out in this industry can be difficult. Most of the market share is held by larger and more established companies, which leaves startups and small publishers struggling to attract new audience. Add this to the fact that […]

Ready to Get into Image SEO? Here’s Everything You Need to Know

You’re probably already using the best SEO techniques to improve your website design, create keyword-rich content, build high-quality links, and ultimately raise your ranking on search engines. But do you know that you can also use images to increase your visibility online? That’s right! Ranking high on Google Image Search results pages might not be […]

How to Choose Your SEO Company

Trusting a company to boost SEO for your website or business is a serious decision. Essentially, you’ll be putting your online reputation into the hands of what may be complete strangers. So how can you know for sure that the results will be worthwhile? When you pay for SEO services, you deserve to get results. […]