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Boosting Your Traffic with Travel Content

Take a deep dive into the top Google search trends of 2019 and you will no doubt notice a pattern. Many of the searches that people around the world typed into their search bar had to do with travel. Sports events like the Super Bowl and the World Cup are popular, and many of those […]

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

THE TWO-STEP FORMULA FOR STRONG SEO PAGES

So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]

google bert algorithm

UNDERSTANDING GOOGLE’S BERT ALGORITHM

In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]

Recent Posts

The Magic of Writing

New media has produced numerous developments and platforms in the past few decades. There’s multiple types of images, videos and various other delivery systems that seek to communicate various messages. However, despite these many options, the act and business of writing continues to persist. There are several compelling reasons why this particular craft remains to […]

The Secrets to Balancing Self-Employment and Time Management

Imagine having a specific amount of money every midnight but you will have to spend them in the next 24 hours because you will lose what’s left by nighttime. What will you do with the money? How will you waste or make use of it? That’s what time is. You only have 24 hours a […]

The Magic of Writing and Why Writers Are Hooked On It

Writing is a form of art. Since the beginning of time, speech and writing were considered as major advancements in the growth of a civilization. The written form was one way to assess how intelligent a group of people was. To this day, scholars are trying to decipher ancient tablets, scrolls, and texts from antiquity […]

Embrace Your Failures: They’re Gateways to Success as a Writer

For several years that I have taught creative writing courses, lessons or short talks to children, young adults, parents and aspiring naive writers, the importance of experiencing failure on the first drafts and learning from them to improve your skills are among my favorite topics. With these topics, I found out that sharing lots of […]

Tuning in to Social Media for Business – Facebook, Twitter, etc.

In a technologically driven generation, content is dubbed to be the new digital currency for businesses and social media being the “holy grail” for marketing. Social media has certainly accelerated the ROI (Return of Investments) for many businesses in increments never seen before. Many entrepreneurs have tapped into diverse social networking sites like LinkedIn, Google+, […]

Why You Should Have Fresh Content on Your Website

At this day and age, it is very important for every business, company or organization to continuously produce fresh, original and unique content on their websites. It is practically an industry standard now, one that should be done. Discover the various important reasons why in this in-depth and comprehensive post. 1.) New and Fresh Content […]

Why You Should Never Spin Content

Producing content has become a necessary marketing initiative for most websites. However, creating valuable, relevant and well-crafted articles, posts and opinion pieces remain challenging. To augment this, there are websites that prefer to “spin” their content. This means using a singular subject, topic or opinion several times in numerous articles. However, not many people are […]

Why You Should Have a Blog in Your Website

In the current digital landscape, it is necessary for every business, company or brand to have a blog in their website. But why is that? What does a blog offer? What can content do in the high-speed pace of the tech world? Here are some of the benefits of blogging. Blogging Establishes Authority and Conveys […]

The Virtue of Writing in a Coffee Shop

It is quite common and conventional to see the typical blogger sitting in a coffee shop, in front of a notebook or a laptop, a cup of hot coffee beside him, his eyes looking into the distance, gathering his thoughts, searching intently for the will to begin typing, hoping for an endless stream of words […]

Google Adwords vs Microsoft Bing: Who Is Better?

Marketing strategies should include online activities these days if you want to survive the modern world of business. Google Adwords is the most popular when it comes to digital advertising, and Microsoft’s Bing follows far behind as second. But before deciding which one is actually better for your business, it’s vital to consider the pros […]