It’s the harsh reality of online publications and social media that long-form content is frowned upon and short and flashy pieces take the spotlight instead. In the times that we live in where everything needs to be fast and the readers’ attention is short and must be drawn to something shiny immediately, longer written pieces […]
Long-form content is often overlooked these days when most marketers prefer to focus on concise and visually engaging content. However, especially SEO-wise, long-form content has undeniable value. Short, straightforward texts that catch readers’ attention are also an essential part of a good content strategy. Therefore, to make the best of both worlds, marketers should combine […]
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