Any business in the modern world should have a functional website to stay relevant. But even if you have a website for your locksmith company, you risk losing out on significant numbers of clients if you don’t provide top-notch content for your users. What does the best locksmith content look like? For starters, you should focus on some of the key features listed below.
Good Locksmith Content Is Optimized for Search Engines
Search engine optimization (SEO) is an entire industry dedicated to making websites rank on the front pages of search engines like Google. Using Google, which owns about 92% of the overall search engine market share according to research compiled by Oberlo, people perform more than 3.5 billion internet searches every single day. As a locksmith business, that statistic should make you salivate. It represents an opportunity to capitalize on those queries and turn internet users into customers for you and your business.
Part of SEO is deciding the proper keywords to target with your locksmith content. Keywords are the terms that online users will input into the search bar when looking for goods or services. High-quality locksmith articles may use keywords that have to do with specific lock brands, certain kinds of services, or even terms related to tools or techniques. Also, it is usually a good idea to include local keywords that reference your city or town. That’s because targeting the more generic terms, such as just plain old “locksmith,” typically means you will compete against large corporations that already have an iron grip on those keywords. The trick is to select keywords that your target audience uses but that aren’t necessarily uber-competitive among the biggest brands.
So how do you pick the right keywords? Simple: keyword research. Tools like SEMRush, for example, are available online. They compile statistics about the terms entered into search engines, split into topics and geographical locations, so that you can learn what people on the internet actually search for. Once you have that information, you can design a strategy to create content centered around those keywords.
Effective Locksmith Articles Inform and Entice
We’ve all been to a website and swiftly clicked away after seeing boring text that just describes bland services. While it’s sometimes necessary to have simple descriptions of the jobs you perform on your website, you want to make sure that you can attract potential clients with well-written, interesting content.
Telling a Story
The Harvard Business Review agrees with us on this issue: humans are driven by compelling stories. There is a reason why some of the most listened-to podcasts of our time are about personal triumphs and true crime. People long to connect with the lived realities of others. For your locksmith articles to attract potential clients and convert them into customers, they have to be written with story in mind.
Your best option is to acquire the services of a skilled, experienced web content writer. Writing content for locksmiths is about more than unlocking literal doors. It’s about crafting well-written articles that unlock avenues of income for you and your business. Sign up now for your first batch of locksmith articles and notice the difference today.