The worldwide market for gambling, from Texas Hold ‘Em poker tournaments to slot machines, is saturated. That means businesses can only stand out from the crowd and compete with the big industry names by having amazing casino and gambling content on their websites. In a world driven by internet commerce (especially with the flourishing of the online gambling scene), the effect of good website copy cannot be overstated. Let’s take a look at what you need to know about crafting the best gambling articles for your business.
Targeting the Subjects Your Audience Wants
Gambling is a flashy industry. Playing games of chance has an allure that captivates your audience, and you should hone in on that when creating website content. One example is to provide content geared around a certain person’s gambling journey. Maybe your guest blogger won a lot of money in a local tournament using a specific strategy and writes a post about their method. Alternatively, you could decide to supply your audience with cutting edge information about the gambling world:
- Updates on popular tournament rules
- Breaking news on casino-related lawsuits
- New strategy books being published by successful professionals
Take a few days or weeks to determine an optimum subject to target your desired audience and turn them into customers.
Writing With SEO in Mind
SEO, or search engine optimization, is absolutely crucial to modern marketing. With the advent of Google’s BERT algorithm in 2019, the search engine juggernaut is better able to understand and parse users’ queries. That means it can match the questions people ask with the quality content you provide (perhaps from the list above). However, you still want to provide some help to Google so that it can find your website more easily, and that’s where SEO comes in.
Key factors in SEO copywriting for gambling and casinos, or for any sufficiently saturated market, include keyword selection and pyramid-style structure. Both are necessary to get your company’s website ranking highly on search engine results pages (SERPs).
Keyword Selection
Words like “gambling” or “poker” are likely to be highly competitive and may not be the best option when you choose which keywords you want to include in your content. In most cases, these generalized keywords are already dominated by big names in the industry (like the World Series of Poker, for example). Instead, take a second to look at the words people in your target audience are using and select the ones that seem ripe for the taking. Tools like SEMrush are often used to do keyword research.
Pyramid-Style Writing
The second important aspect of your gambling content strategy should be pyramid writing. This style is popular on the internet because it captures readers’ attention and leads them to further engage your business. A skilled copywriter will answer the general question/topic of your gambling article at the top, within a few sentences, and then expand the related information in further paragraphs. Writing like this can be difficult, and that’s where professionals come in.
Getting Professional Help
Your website’s gambling and casino content should be written by skilled copywriters from across the world. You want writers who know a variety of local search tendencies as well as the writing style that gets results. If you need help creating provocative, engaging content to stand out from the herd of casinos and online gambling businesses, it is always best to turn to professionals who are well-versed in what it takes to make your website copy shine.
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