email marketing

Nobody likes receiving spam emails about irrelevant products or events. We live in an age that is drowning in content that vies for our attention practically every second of every day. And yet online marketers know that sending emails to potential customers, bloggers, and related companies is an effective way to gain traction through building […]

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The year is 2020. It’s time to face the music: the most potent way to attract people to your business is through web-based marketing. Even then, the usual way that customers or readers find your website in the first place is through search engine queries (most notably, of course, Google). Given Google’s various updates in […]

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Every year presents new challenges and new opportunities for content creators on the Internet. Quality writing is quality writing, but you want to make sure to use all of the available tools to increase audience engagement and encourage your users to continue to use your product or services. With the advent of Google’s new BERT […]

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The main purpose of any effective SEO strategy goes beyond just increasing a website’s ranking for a given amount of keywords. The ultimate goal of SEO is to increase website traffic – a detail that often gets overlooked. Tweaking every page just to grab one or two more spots in Google’s SERP is often nothing […]

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Writing a winning email campaign is all but simple. Most emails just end in the trash folder without even being opened because people simply don’t care about the vast majority of them. We’re constantly bombarded by ads, to the point that we eventually don’t even see them anymore. So what can you do to reach […]

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A fairly successful blog that has been live for about three years will most likely have about 250 posts and have shared content onto their social media account thousands of times. People work hard on the content of their blog posts, and it sure seems like a total waste to disregard it after it has […]

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Creating emails that get significant replies is a challenge for any brand.  Nobody responds to insincere emails with subject lines that are designed as click-baits but do not mean a thing. These types of emails usually go the Junk or Spam folders. How do you send email messages that readers respond to? Marketers are trapped […]

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If you’re tired and frustrated about not getting responses to your emails, it’s time to make some major changes. These tips are quite simple, you’ll be surprised. And once you understand the concept of why it works, you’ll ask yourself why you haven’t done these before. Contrary to what most email marketers believe, outrightly asking […]

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Starting a digital publishing is rewarding, particularly if you’re passionate about content writing, advertising and marketing. Unfortunately, starting out in this industry can be difficult. Most of the market share is held by larger and more established companies, which leaves startups and small publishers struggling to attract new audience. Add this to the fact that […]

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You’ve gone through a lot of work to get people to sign on to your email list.  It’s a hard job that you’ve done successfully, and now you have a good distribution list going!  But maybe you’re starting to notice an alarming trend: people aren’t opening your emails! Of course, this is never a good […]

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