The year is 2020. It’s time to face the music: the most potent way to attract people to your business is through web-based marketing. Even then, the usual way that customers or readers find your website in the first place is through search engine queries (most notably, of course, Google). Given Google’s various updates in […]
Monthly Archive: December 2019
So you want to build a webpage that is well optimized in 2020. A noble goal, but an often confusing one. There is so much misinformation across the web about what constitutes good SEO and which techniques gain the most clicks. Luckily, the winning formula is a simple and effective one: you just need to […]
Every year presents new challenges and new opportunities for content creators on the Internet. Quality writing is quality writing, but you want to make sure to use all of the available tools to increase audience engagement and encourage your users to continue to use your product or services. With the advent of Google’s new BERT […]
In October 2019, Google released what it has deemed the most important update it has provided in half a decade: the deep-learning algorithm BERT. BERT stands for “Bidirectional Encoder Representations from Transformers,” but unless you have a strong tech background, that probably does not help you understand its importance. Essentially, BERT is a deep-learning algorithm […]
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